Since tropical-island vacations are so popular among tourists from colder countries, wouldn't Santa love to visit sunny Singapore? Imagine what would happen when Santa comes to town to enjoy his slices of true-blue Singaporean life.
The 5 designs depicts quirky situations that many Singaporean might find familiar, the illustrations are filled with many Singapore-ish easter eggs to find.
Printed with Risography(which was a wonderful job by Knuckle and Notches) on environment recycled paper, the vivid colours and handmade qualities of the print add to the human touches of the illustration.
The prints are currently available for purchase on Naiise.
Finalist for the 2016 Adage Cannes Cover Competition.
Upon receiving the brief, we were asked by Adage, how do you think is the creative process of the future?
With not much time on my hand (learning about the competition only the night before); I looked back on what I had been doing in the past year and what came to me was "collaboration". Not just with colleagues in my office, but clients and partners from all around the world.
Because the global insights and skill sets each of us offers had not only allow us to work faster, but also pushed our works to a higher level.
lit. to hope one’s son becomes a dragon (idiom);
fig. to long for one’ s child to succeed in life
Do you have memories of tip-toeing perilously along the spines of the dragon, taking utmost care to not slip through its bones? (at that age, anything’s possible) Our childhood is truly a time where we were carefree and our imaginations wild.
However as today’s parents, our wishes for our children can some times become a cage that denies them of creativity and exploration.
Why stop creative play?
Illustration and design for the end credit of the Chinese telemovie <杂货店> that was aired on Mediacorp’s Channel 8. Initially, we had the idea of using characters from 80s snacks packaging for the end credit animation; which makes a interesting throw back to the olden days.
However we decided to focus on the communal spirit and future the HDBs from various old estates instead, ending the animation with the provision shop.
Animation by Eugene Yow.
Music by 插班生The Freshman.
Back in October 2015, I was commissioned by Children Cancer Foundation to illustrate a children picture book to teach kids about cancer. It was meant to used by the volunteers visiting schools to engage the children through storytelling.
Revolving the story around a little girl named Laura, we attempt to make the story relatable to the children, not to scare them, but instead teach them empathy for friends who are similar to Laura.
Clocks with hoodie, pens in pants;
Marmalade jams shaded in summer hats.
Streets decked with shoe houses and milk carton stations
Knick knack town, where anything is "anyone"!
This light hearted picture book was illustrated as part of a larger series which includes an education app and animated shorts.
Unfortunately the project was halted near completion. Hopefully it will be revived one day. Meanwhile, you can enjoy the storyboard I did when I was musing with paper53 :)
The OneService App is a simple mobile app that allows Singaporeans to report and help solve any municipal issues they find. However not many people knows about it.
So a series of illustrations and animations was created to bring awareness of municipal issues to the public in a light hearted manner. Reminding them that using the app is always an option when faced with municipal issues.
Retirement planning has become the last thing on Singaporeans’ minds. We faced an uphill task of engaging our target audience, who are sceptical of government ads. We had to increase awareness about government safety nets for Retirement Adequacy without sounding preachy, and make complex details engaging and easy to understand.
Over six weeks, our campaign saw comedians don larger-than-life animal costumes and appear across multiple-platforms—TV, Online, Print and Out-Of-Home.
We launched four TVCs, shot like wildlife documentaries with David Attenborough-like narrative, featuring animals in a dilemma about their future. The solution: To know all your options available before you decide.
We also created 12 interactive YouTube videos that utilised YouTube’s Cards function so viewers could decide for our animal characters and watch their choices unfold. We even brought it on-ground to interactive bus stop adshels to engage commuters.
The campaign then took to the streets. Colourful and vibrant, four eye-catching print ads showcased our furry comedians deep in contemplation. Each print ad housed important campaign information in bite-size. These prints were then adapted to bus wraps, trains and bus stop adshels, extending the campaign’s reach even further.